In person training November & December | 2026
Complete Course | 200 hours | €5500
Includes all modules

Supervised Practical Industry Experience May-September 2027

Enjoy 10% Off with code COURSE2026 | Valid only for enrolment in the full course with a one-time payment.

Starting in November 2026, we are excited to launch a new edition of our Professional Training Course.

Where creative practice becomes professional mastery.

Join the many florists who have taken this journey with us towards becoming professional event florists. Choose a single module, refine specific techniques, or follow the complete programme and become part of our growing community of talented event florists.

This comprehensive 200-hour programme combines advanced floral techniques with the creative, practical and business knowledge needed to build a career in event floristry. We give you the foundations, professional insight and tools to develop your own style and turn your passion into a profession.

As part of the programme, students gain extensive supervised practical industry experience, applying the skills and techniques covered during the course through practical exercises, professional design briefs and hands-on training.

You will learn how to:

• prepare and condition flowers for wedding work

• interpret and develop a wedding floral brief

• create bouquets, personal flowers and table arrangements

• design and practise floral installations

• work with seasonal flowers and sustainable techniques

• plan floral production and calculate quantities and materials

• work efficiently within professional timeframes

• present finished floral designs professionally

• work as part of a floral team

You can enrol in the complete programme or choose individual masterclasses to focus on subjects that match your interests and professional goals. Most classes are taught in person, with selected modules available online.

Upon successful completion of the full programme, you will receive a Certificate of Participation (200 hours).

All prices include the necessary course materials.

November 7&8 2026 | 12 hours | 10.00 - 17.00

Location: our Florence Studio | €850

2 x 3-hour session per day with one hour lunch-break in between

Every masterpiece begins with a strong foundation

In this session, you’ll build a strong foundation in essential floral techniques through the creation of personal flowers.

Personal flowers are often the first floral designs a couple experiences on their wedding day and set the tone for the entire celebration. In this module, you'll learn how to create beautifully balanced, wearable floral designs and bouquets that reflect the couple's style while mastering the essential techniques behind them.

During this course you will learn:

• The tools of the trade and how to use them

• Conditioning and caring for fresh flowers

• Colour and shape design theory

• Personal wedding flowers, including boutonnieres, wrist corsages, and headpieces

• Creating both classic and contemporary bridal bouquets

By the end of the course, you will have developed the knowledge and practical skills to confidently design elegant personal flowers that leave a lasting first impression.

Prefer to focus on a specific technique or subject? All modules are also available as individual masterclasses, allowing you to deepen your expertise without committing to the full programme. Each masterclass is designed to stand on its own while still connecting to the wider programme, allowing you to join a single session or explore several depending on your goals.

November 14&15 2026 | 12 hours | 10.00 - 17.00

Location: our Florence Studio | €900

2 x 3-hour session per day with one hour lunch-break in between

The ceremony is where the story unfolds. From the walk down the aisle to the unforgettable "I do" moment, flowers create the atmosphere, frame every emotion, and set the scene for a truly special experience. In this masterclass, you’ll learn how to design and execute the key floral elements of a ceremony, while guiding your clients through the entire decision-making process, and how to bring this vision to life as a florist with the right flowers and within the right budget.

Where flowers create a once-in-a-lifetime moment

During this course you will learn:

• Creating a ceremony concept and presenting your design using Procreate

• Designing aisle meadow flowers and large urn arrangements

• Calculating the cost of your designs

• Choosing the right flowers and placing your flower order

• Executing professional ceremony installations with confidence

By the end of this masterclass, you'll know how to transform a couple's vision into a visually compelling ceremony design, communicate your ideas professionally, and create impactful floral installations that suit both the aesthetic and the budget.

Prefer to focus on a specific technique or subject? All modules are also available as individual masterclasses. This allows you to deepen your expertise in a particular area without committing to the full programme. Whether your goal is mastering bridal work, improving your pricing strategy, or exploring large-scale floral installations, you can choose the classes that best suit your personal and professional development.

November 21&22 2026 | 12 hours | 10.00 - 17.00

Location: our Florence Studio | €1050

2 x 3-hour session per day with one hour lunch-break in between

Where floral architecture creates a defining moment

This masterclass focuses on scaling up ceremony design into impactful floral architecture. Think statement arches, chuppas, pillars, and suspended installations with flowing fabric, creating a true wow effect for one of the most meaningful moments of the day.

You’ll learn how to translate a concept into large-scale floral structures while balancing aesthetics, structure, and feasibility.

During this course you will learn:

• Understanding the mechanics behind arches, chuppas, pillars, and hanging installations

• Creating the concept and drawing your ceremony design (using Procreate)

• Calculating the cost of large-scale floral designs

• Choosing the right flowers and placing your order

• Executing floral pillars, arches, and structural installations

By the end of this masterclass, you’ll be able to confidently design and execute floral architecture that transforms a ceremony space into a powerful visual experience.

Prefer to focus on a specific technique or subject? All modules are also available as individual masterclasses. This allows you to deepen your expertise in a particular area without committing to the full programme. Whether your goal is mastering bridal work, improving your pricing strategy, or exploring large-scale floral installations, you can choose the classes that best suit your personal and professional development.

November 28&29 2026 |12 hours | 10.00 - 17.00

Location: our Florence Studio | €900

2 x 3-hour session per day with one hour lunch-break in between

Where flowers set the scene for an unforgettable dinner.

This session focuses on designing for the table as a complete setting. We explore how individual arrangements interact with one another, how they sit within the space, and how to create a cohesive atmosphere through balance, proportion, and repetition.

The emphasis is on understanding how floral design contributes to the overall table experience, and how each element works together to create harmony and impact.

During this course you will learn:

• Foam-free arrangements and floral foam alternatives

• Different types of vessels and how to use and place them

• Deciding the shape of your design and understanding its impact on the table

• Calculating the cost of the design

By the end of this session, you’ll be able to design table florals that feel intentional, balanced, and visually connected as a complete setting.

Prefer to focus on a specific technique or subject? All modules are also available as individual masterclasses. This allows you to deepen your expertise in a particular area without committing to the full programme. Whether your goal is mastering bridal work, improving your pricing strategy, or exploring large-scale floral installations, you can choose the classes that best suit your personal and professional development.

December 5–6 2026 | 12 hours | 10.00 - 17.00

Location: our Florence Studio or Online | €700

2 x 3-hour session per day with one hour lunch-break in between

Let’s talk business; where talent becomes a profession.

This module focuses on building a strong and intentional brand foundation for your floral business. We guide you through the key steps of defining your identity, refining your message, and positioning yourself in a competitive market.

During this course you will learn:

• The five steps to building your brand identity

• Writing a clear and compelling mission statement

• Developing a focused social media strategy

• Understanding how to set yourself apart from others in the industry

Includes e-book.

By the end of this module, you’ll have a clearer brand direction and practical tools to communicate your work with confidence and consistency.

Prefer to focus on a specific technique or subject? All modules are also available as individual masterclasses. This allows you to deepen your expertise in a particular area without committing to the full programme. Whether your goal is mastering bridal work, improving your pricing strategy, or exploring large-scale floral installations, you can choose the classes that best suit your personal and professional development.

December 12-13 2026 | 12 hours | 10.00 - 17.00

Location: our Florence Studio or Online | €700

2 x 3-hour session per day with one hour lunch-break in between

Beautiful flowers are only part of the business

You can be an incredibly talented florist and still struggle to make a profitable business.

Creating beautiful arrangements is only part of the profession. Knowing what to charge, how to calculate costs, communicate your value and turn enquiries into clients is just as important.

Your creativity needs a solid business behind it. Understanding your numbers, protecting your margins and communicating professionally helps you build client confidence and turn your passion for flowers into a sustainable career.

This module focuses on the communication and structure behind a successful floral project, from the first client contact to a fully developed proposal. You’ll learn how to ask the right questions, communicate with confidence and support your creative ideas with accurate pricing and clear planning.

During this course you will learn:

• How to gather the necessary information from clients

• Writing a clear and professional introduction email

• Preparing a floral proposal with accurate cost calculation

• Translating your concept into a functional and beautiful mood board

• Creating a structured timeline for the wedding weekend

By the end of this module, you’ll be able to guide clients through the planning process and turn ideas into well-structured, beautifully presented floral proposals.

All modules are also available as individual masterclasses, allowing you to focus on a specific technique or subject without committing to the full programme.

December/January| 2026-2027 | 28 hours | Online

28 hours | Independent study & Online coaching | €450 

Grand Finale!

This final project brings together everything you have learned throughout the programme. You will take a complete floral project from concept to completion, working through each stage of the process as you would in a real professional setting. You will receive a case study based on clients who are planning to get married in Tuscany. You will treat them as real clients and work through the entire process, including client communication, emails, proposals, cost calculations and planning, before bringing everything together and presenting your final project.

The focus is on translating ideas into a structured, workable proposal while considering both creative direction and practical execution.

During this project you will work on:

• Gathering client information and understanding the brief

• Cost calculation and preparing a full floral proposal

• Identifying possible challenges and finding suitable solutions or alternatives

• Understanding the role of other vendors involved in a floral project

• Finalising the project with your client

• Creating a mood board, timeline, and floral order

By the end of this project, you will have experienced the full workflow of a professional florist, from initial concept to final execution planning.