December 12-13 2026 | 12 hours | 10.00 - 17.00
Location: our Florence Studio or Online | €700
2 x 3-hour session per day with one hour lunch-break in between
Beautiful flowers are only part of the business
You can be an incredibly talented florist and still struggle to make a profitable business.
Creating beautiful arrangements is only part of the profession. Knowing what to charge, how to calculate costs, communicate your value and turn enquiries into clients is just as important.
Your creativity needs a solid business behind it. Understanding your numbers, protecting your margins and communicating professionally helps you build client confidence and turn your passion for flowers into a sustainable career.
This module focuses on the communication and structure behind a successful floral project, from the first client contact to a fully developed proposal. You’ll learn how to ask the right questions, communicate with confidence and support your creative ideas with accurate pricing and clear planning.
During this course you will learn:
How to gather the necessary information from clients
Writing a clear and professional introduction email
Preparing a floral proposal with accurate cost calculation
Translating your concept into a functional and beautiful mood board
Creating a structured timeline for the wedding weekend
By the end of this module, you’ll be able to guide clients through the planning process and turn ideas into well-structured, beautifully presented floral proposals.
All modules are also available as individual masterclasses, allowing you to focus on a specific technique or subject without committing to the full programme.
December 12-13 2026 | 12 hours | 10.00 - 17.00
Location: our Florence Studio or Online | €700
2 x 3-hour session per day with one hour lunch-break in between
Beautiful flowers are only part of the business
You can be an incredibly talented florist and still struggle to make a profitable business.
Creating beautiful arrangements is only part of the profession. Knowing what to charge, how to calculate costs, communicate your value and turn enquiries into clients is just as important.
Your creativity needs a solid business behind it. Understanding your numbers, protecting your margins and communicating professionally helps you build client confidence and turn your passion for flowers into a sustainable career.
This module focuses on the communication and structure behind a successful floral project, from the first client contact to a fully developed proposal. You’ll learn how to ask the right questions, communicate with confidence and support your creative ideas with accurate pricing and clear planning.
During this course you will learn:
How to gather the necessary information from clients
Writing a clear and professional introduction email
Preparing a floral proposal with accurate cost calculation
Translating your concept into a functional and beautiful mood board
Creating a structured timeline for the wedding weekend
By the end of this module, you’ll be able to guide clients through the planning process and turn ideas into well-structured, beautifully presented floral proposals.
All modules are also available as individual masterclasses, allowing you to focus on a specific technique or subject without committing to the full programme.
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