December 5–6 2026 | 12 hours | 10.00 - 17.00
Location: our Florence Studio or Online | €700
2 x 3-hour session per day with one hour lunch-break in between
Let’s talk business; where talent becomes a profession.
This module focuses on building a strong and intentional brand foundation for your floral business. We guide you through the key steps of defining your identity, refining your message, and positioning yourself in a competitive market.
During this course you will learn:
The five steps to building your brand identity
Writing a clear and compelling mission statement
Developing a focused social media strategy
Understanding how to set yourself apart from others in the industry
Includes e-book.
By the end of this module, you’ll have a clearer brand direction and practical tools to communicate your work with confidence and consistency.
Prefer to focus on a specific technique or subject? All modules are also available as individual masterclasses. This allows you to deepen your expertise in a particular area without committing to the full programme. Whether your goal is mastering bridal work, improving your pricing strategy, or exploring large-scale floral installations, you can choose the classes that best suit your personal and professional development.
December 5–6 2026 | 12 hours | 10.00 - 17.00
Location: our Florence Studio or Online | €700
2 x 3-hour session per day with one hour lunch-break in between
Let’s talk business; where talent becomes a profession.
This module focuses on building a strong and intentional brand foundation for your floral business. We guide you through the key steps of defining your identity, refining your message, and positioning yourself in a competitive market.
During this course you will learn:
The five steps to building your brand identity
Writing a clear and compelling mission statement
Developing a focused social media strategy
Understanding how to set yourself apart from others in the industry
Includes e-book.
By the end of this module, you’ll have a clearer brand direction and practical tools to communicate your work with confidence and consistency.
Prefer to focus on a specific technique or subject? All modules are also available as individual masterclasses. This allows you to deepen your expertise in a particular area without committing to the full programme. Whether your goal is mastering bridal work, improving your pricing strategy, or exploring large-scale floral installations, you can choose the classes that best suit your personal and professional development.
