MARKETING & BUSINESS STRATEGY
December 5–6 | 2026 | In-person or online
Module 5 | Marketing & Business Strategy | 12 hours | €700
Prefer to focus on a specific technique or subject? All modules are also available as individual masterclasses. This allows you to deepen your expertise in a particular area without committing to the full programme. Whether your goal is mastering bridal work, improving your pricing strategy, or exploring large-scale floral installations, you can choose the classes that best suit your personal and professional development.
Let’s talk business; where talent becomes a profession.
This module focuses on building a strong and intentional brand foundation for your floral business. We guide you through the key steps of defining your identity, refining your message, and positioning yourself in a competitive market.
During this course you will learn:
The five steps to building your brand identity
Writing a clear and compelling mission statement
Developing a focused social media strategy
Understanding how to set yourself apart from others in the industry
Includes e-book.
By the end of this module, you’ll have a clearer brand direction and practical tools to communicate your work with confidence and consistency.
MARKETING & BUSINESS STRATEGY
December 5–6 | 2026 | In-person or online
Module 5 | Marketing & Business Strategy | 12 hours | €700
Prefer to focus on a specific technique or subject? All modules are also available as individual masterclasses. This allows you to deepen your expertise in a particular area without committing to the full programme. Whether your goal is mastering bridal work, improving your pricing strategy, or exploring large-scale floral installations, you can choose the classes that best suit your personal and professional development.
Let’s talk business; where talent becomes a profession.
This module focuses on building a strong and intentional brand foundation for your floral business. We guide you through the key steps of defining your identity, refining your message, and positioning yourself in a competitive market.
During this course you will learn:
The five steps to building your brand identity
Writing a clear and compelling mission statement
Developing a focused social media strategy
Understanding how to set yourself apart from others in the industry
Includes e-book.
By the end of this module, you’ll have a clearer brand direction and practical tools to communicate your work with confidence and consistency.
